| Santiago Pozo – CEO |
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Founder and Chief Executive Officer of ARENAS, Santiago is considered one of the foremost authorities on entertainment and film marketing to U.S. Latino audiences. Over the past 20 years, Pozo and the ARENAS team have worked on marketing over 300 films, including Transformers, Star Trek, Madagascar, Beverly Hills Chihuahua, Chronicles of Narnia, Apocalypto, Shrek, Empire, Selena, and Like Water for Chocolate.
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| Larry Gleason – President of Distribution |
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Larry began his career in film entertainment as a theatre manager in the General Cinema chain. For the next 20 years, Gleason expanded his experience in theatre exhibition management at both General Cinema and Mann Theatres where he became President. From there Gleason branched out into marketing and distribution as he joined De Laurentis Entertainment Group as President of Marketing and Distribution, later moving on to Paramount and MGM as President of Worldwide Theatrical Distribution.
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| Leyla Fletcher – VP of Marketing Media |
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Leyla has more than 15 years of experience in broadcast buying, both in the Hispanic and general markets. Beginning at Initiative (previously Western International), she worked in the Multicultural Group which was responsible for Spanish, African-American and Asian media. Promoted to the company’s network department, Leyla managed the Hispanic national accounts for Bally Total Fitness, Maybelline and Buena Vista Pictures. In addition to the Hispanic buying responsibilities, she also worked on network and cable buying for general market accounts for various categories, such as automotive, QSR, theme parks and online portals. Securing a position with Casanova Pendrill, she managed and supervised Hispanic network buying for the agency’s key accounts: Johnson & Johnson, L’Oreal, Nestle, DirectTV and Xbox.
At ARENAS, Leyla manages all media activity and works with the complete spectrum of Arenas departments to create cohesive campaigns for clients that include Paramount Pictures, ABC Entertainment and others.
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| Sergio Gonzalez – VP of Marketing Publicity and Promotions |
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Sergio Gonzalez, a Cuban-American born in Chicago and raised in Southern Florida, combined his creative talents with his rich ethnic surroundings to bring entertainment companies, including Disney, Fox Television and Warner Brothers Pictures, to new heights.
For Disney, Sergio spearheaded the ABC Radio launch of Radio Disney AM 990 in Miami as its marketing director. Sergio then set his eye on television and became the assignment editor of South Florida's #1 evening entertainment show "Deco Drive".
Moving into the film world, Sergio was appointed field representative for Warner Brothers in Miami, responsible for publicity and promotions throughout Florida.
His love of films, combined with his publicity/promotion prowess, brought him to the attention of Terry Hines & Associates, headquartered in Los Angeles. Here he served as Managing Director and oversaw the successful recreation of its Hispanic Division.
With over 100 film, home entertainment and interactive campaigns under his belt, Gonzalez joined the Los Angeles based ARENAS, bringing with him strong studio and Hispanic media outlet relationships.
As the VP of Publicity and Promotions at ARENAS, he is responsible for the development and execution of marketing campaigns across all platforms for the agency’s clients..
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| Gonzalo Martin - VP España |
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Gonzalo Martín has had nearly 20 years of experience in consulting and managing positions in Spain.
He began his career in the professional service companies Coopers & Lybrand, and Andersen Consulting (now respectively known as PriceWaterhouseCoopers, and Accenture).
He then focused his career into online, film and broadcasting services.
Gonzalo was Managing Director at Telson, the leading postproduction house in Spain. He was also the Managing Director at Aite, the association of the Spanish audiovisual services corporation.
Currently, he promotes new business for ARENAS in Spain, while he advises internet and TV companies regarding online video, new technologies and social media strategies.
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| Rosy Thompson – Consultant - Hispanic Marketing, Strategic Media Planning and Buying |
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Rosy is one of the pioneers in Hispanic advertising. She began her career at Bermudez & Associates in 1982 and has been serving the Hispanic market for over 26 years. As the former Senior Media Director of Casanova Pendrill, Rosy had governed the media planning and buying efforts for brands in over 20 different categories; she managed and invested over $300 million in media billings annually on behalf of many diverse service, entertainment, retail, beverage, fast food, package goods and telecommunications clients such as: Universal Studios, AT&T, L’Oreal, General Mills, Nestle, California Lottery, General Motors, Pacific Bell, The Home Depot and Pollo Loco, among others.
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| John Butkovich – Executive VP of Marketing |
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John is a veteran film marketer with more than 700 feature films to his credit. He is responsible for coordinating all of the activities of the media, publicity, promotions and creative departments. Butkovich was previously Senior Vice-President of Media at Sony Pictures Entertainment where, for 15 years, he spearheaded domestic media efforts. Prior to joining Sony, Butkovich served five years as Vice-President of Media at Universal Pictures where he led domestic media efforts for such films as E.T. The Extraterrestrial, The Dear Hunter, On Golden Pond, and An American Werewolf in London.
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| Marcia Paula Muller - ARENAS Controller |
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| Born in Bolivia, Ms. Muller has lived most of her life in Southern California. A graduate of UCLA, she has worked in several different industries, but enjoys working in the entertainment industry the most. She was in charge of the accounting department at Edit Point, where editing equipment was built for the movie studios. Joining Spanish Broadcasting System Inc., she was the business manager for one year for radio stations KLAX-La Raza and KXOL-Latino in Los Angeles and for the next four years for WLEY-La Ley in Chicago and loved the industry. Recently returned to California from Chicago, she is now the controller for ARENAS Entertainment. |
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22 Years of Innovation 1988 - 2010
You don’t get to be the best because you are the oldest…
you get to be the oldest because you are the best. |
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